Salesforce- the world’s leading cloud computing and CRM solution provider enabling businesses of different types and sizes to grow boundlessly and leapfrog competition with optimized business operations. It’s a suite of applications that enables different business operations to execute seamlessly.
It enhances sales and marketing operations with task automation and provides access to data in real time. For instance, lead management process automation enables the sales team to nurture the leads easily with a series of emails sent at pre-defined intervals automatically. Marketing campaigns are also automated by Salesforce which send it to the specific segments of users as scheduled.
Plus, the robust capabilities of generating reports and rich insights on channels that bring maximum leads or potential leads. This data helps in launching campaigns on the channels that bring valuable results. Also, the marketing strategy can be adjusted after analyzing the marketing campaign that drives more conversion.
What’s more? As remote working becoming a new trend, Salesforce CRM makes it possible with smooth on boarding and management of new employees. The most important thing is the unification of leads, contacts, and customer relationships from different sources such as websites, social media, email, phone numbers, and more across the organization. It automates lead qualification, leads nurturing, campaign tracking, and others.